Privacy Policy

Last Updated: 2/6/25

Thank you for visiting Lana Sky Photography (“we,” “us,” or “our”). We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your information.

1. Information We Collect

We collect personal information from you when you use our website or otherwise interact with us. The types of information we collect include:

• Contact Form: Name, email address, IP address, and any additional information you include in your message.
• Newsletter Sign-Up: Email address.
• Booking Form: Name, email address, phone number, physical address, and family details (which may include the names and ages of children when provided by the parent/guardian).
• Online Payments: Payment transactions are processed by Stripe. We do not store payment details; Stripe handles all sensitive financial information.

We also collect non-personal information automatically when you visit our website, such as IP address, browser type, and pages visited, through the use of cookies and analytics tools.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

Service Delivery:

• To process and manage bookings and provide photography services.

Communication:

• To respond to your inquiries submitted via the contact form.
• To send you emails related to your photography session or orders.

Email Marketing and Newsletters:

• To send you promotional emails, newsletters, or special offers when you have subscribed or otherwise requested such communications. Each email will include an unsubscribe link, allowing you to opt-out at any time.

Analytics and Improvements:

• To track and analyze usage trends and preferences to improve our website, services, and user experience (using tools like Google Analytics).
• To understand how our website is used, measure the effectiveness of our marketing campaigns, and personalize content.

Security and Fraud Prevention:

• To protect the security and integrity of our website, detect and prevent fraudulent transactions, and protect our business and customers from malicious activity.

3. Cookies and Tracking Technologies

We use cookies and similar technologies (such as Google Analytics) to collect non-personal information about users’ interactions with our site. This information may include:

• IP address
• Browser type
• Pages visited
• Time spent on pages

You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent. However, if you disable or refuse cookies, some parts of our site may become inaccessible or not function properly.

4. Sharing Your Information

We do not sell or rent your personal information. However, we share your information with certain third parties in the following circumstances:

Service Providers:

• Stripe: for payment processing.
• Acuity Scheduling and Sprout: for booking management and client galleries. These platforms receive relevant personal information (e.g., name, email, address, session type) to facilitate scheduling and service delivery.

Legal Requirements:

• We may disclose personal information if required by law or in the good faith belief that such action is necessary to comply with legal obligations, protect our rights, investigate fraud, or respond to a government request.

Business Transfers:

• In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

5. Data Retention

We retain your personal information indefinitely for business operations (such as maintaining records of past clients and bookings), or as long as is reasonably necessary to provide you with our services and for legitimate business purposes. If you would like to request deletion of your personal information, please see the Your Rights section below.

6. Security

We take the security of your data seriously and use appropriate measures to protect it, including:

• SSL encryption on our website.
• Secure hosting with reputable providers.
• Strong password protocols for accessing personal data.

Despite our efforts, no security measure is 100% perfect, and we cannot guarantee absolute security of information transmitted over the internet.

7. Your Rights

You have the right to:

• Access, Update, or Delete Your Information: You may request access to, correct, or delete personal information we hold about you.
• Opt-Out of Marketing Communications: You can unsubscribe from our promotional emails and newsletters at any time by clicking the “unsubscribe” link in each email or by contacting us directly.
• Withdraw Consent: You can withdraw consent at any time when you have provided consent to the processing of your personal data.

Please note that some of these rights may be subject to exceptions under applicable law. To exercise any of these rights, please contact us at the details provided below.

8. Children’s Privacy

We do not knowingly collect personal information directly from children under 13. We only collect information about children (such as name and age) when voluntarily provided by a parent or guardian in connection with a photography session. If you believe we may have inadvertently collected personal information from a child without parental consent, please contact us so we can investigate and remove it if necessary.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will post the revised policy on this page and update the “Last Updated” date at the top. We encourage you to review this page periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your rights, don’t hesitate to get in touch with us.